Consumer Behaviour 2nd by Chan

1,335.00

Close
Price Summary
  • 1,335.00
  • 1,335.00
  • 1,335.00
In Stock
Highlights:

A+
BLACK & WHITE BOOK
Paperback, 474 Pages Edition 2021
Delivery All Over Pakistan Charges Will Apply.

Title May Be Different.
Due to constant currency fluctuation, prices are subject to change with or without notice.

Compare
Category: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Description

Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Reviews (0)
0 ★
0 Ratings
5 ★
0
4 ★
0
3 ★
0
2 ★
0
1 ★
0

There are no reviews yet.

Be the first to review “Consumer Behaviour 2nd by Chan”

Your email address will not be published. Required fields are marked *

Scroll To Top
Close
Close
Shop
0 Wishlist
0 Cart

My Cart

Close

No products in the cart.

Shopping Now